Unlocking customer profitability analysis potential with advanced analytics.
A leading credit union sought a solution to analyze member profitability and forecast trends. Nous Infosystems developed a data-driven member segmentation approach using machine learning, statistical analysis, and time series forecasting techniques to identify key profitability drivers.
This approach enabled a 20% increase in member retention, enhanced forecasting accuracy, and optimized resource allocation, focusing on high-value members while reducing inefficiencies in low-profit segments.
